SAMPLE CEO LETTERS ENDORSING THE UNITED WAY CAMPAIGN

Sample #1

Dear (Employee):

At (Company Name), we've earned a reputation for caring about the community where we live and work. Every year, we get the chance to demonstrate that community spirit and leadership by taking part in the United Way campaign. This year, we invite you to consider either joining us or increasing last year's contribution.

Your generous participation puts you in good company. More than 8,000 individuals throughout Whatcom County support United Way's Community Safety Net. The money raised here stays here. Your gift helps friends, neighbors…even members of your own family…because it supports the programs and services of 27 United Way member organizations located in our own backyards.

Services include literacy instruction and home health care; programs include scouting and after-school recreation. One in three area residents benefits from a United Way agency.

Our company's campaign will kick off on (date) with (ECC's Name) as chair. Please join me in supporting this year's effort by contributing as generously as you are able. Because of you, our communities will be stronger for generations to follow.

Thank you,

(Name)
Company CEO

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Sample#2

Dear (Employee):

This is to advise you that our company will be participating in the United Way of Whatcom County 2001 Campaign. The campaign will begin on ( date ).

I support the campaign because United Way agencies need our help to effectively meet urgent needs confronting our community and the people who live and work here. The dollars you contribute will effectively be put to work to help people with problems that must be dealt with immediately, minute by minute, and every day throughout the year.

I am personally pledging to this vital community fund drive and hope you will join me by making your own generous contribution. This year, more than ever, our friends and neighbors will be counting on United Way agencies. We all need to make that help possible.

We are providing you with a payroll deduction plan which will make giving easier since your gift may be budgeted throughout the year. Since this is the only employee campaign we conduct, I urge that you make your gift through this easy payroll deduction method.

When a volunteer presents you with an opportunity to help others less fortunate than yourself, and asks for your pledge, please answer by giving to your community through the United Way.

Sincerely,

(Name)
Company CEO

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Sample #3

Dear (Employee):

Our company is again supporting the United Way community fund drive through payroll deduction. Like last year, every dollar contributes by employees to this worthwhile effort will be matched by the company on a (1 for 1 basis).

The United Way of Whatcom County and its 27 member agencies each day provide valuable care, counseling, assistance and support to thousands of people in need, lending a hand in literally every corner of Whatcom County.

I encourage every employee to join me in this year's charitable contribution campaign. It is an effective and beneficial way to help those less fortunate than ourselves, and to support worthwhile charitable activities that make our communities a better place to live.

Sincerely,

(Name)
Company CEO