Eight Steps to a Successful Employee
Campaign
CAMPAIGN TECHNIQUE ANALYSIS |
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1.
Secure the Support of Your CEO |
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Pledge a company gift
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Visibly support the campaign
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Make a personal leadership pledge |
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2.
Create a Winning Team |
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-Choose an energetic & enthusiastic coordinator
-Attend a training session
-Recruit a Campaign Planning Committee
-Include representatives from each department
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3.
Set a Goal |
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Analyze past performance
- Set
a meaningful and attainable goal. Choose from dollar, %
increase, or % participation goals
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Advertise the goal
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4.
Develop a Campaign Plan |
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Determine a schedule of events
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Utilize United Way video, speakers, materials, displays
and agency tours
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Publicize your campaign events well in advance through
employee newsletters, bulletin boards, and electronic
mail
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Have fun
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5.
Implement Executive/Leadership Giving Programs |
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Appoint a Leadership Chair
- Ask
Senior Managers to set the pace for the campaign
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Hold a special meeting/event for Leadership gift
candidates
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6.
Run an educational campaign |
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Conduct employee meetings.
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Host agency speakers. Take agency tours
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Participate in Day of Caring
- Ask
employees to share personal experiences with United Way
agencies
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7.
Make the "100% Ask" |
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Personalize all pledge cards
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Have a trained Ambassador follow up on each card
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Collect all pledge cards
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Offer incentives to get pledge cards turned in early
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8.
Thank, Recognize and Report |
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Report results to United Way and employees
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Post internal thank you messages: signs, articles,
banners
- Distribute United Way pins, magnets, letters and
other incentives
- Attend United Way Community Celebration and Awards
Recognition event
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